Sunday, May 24, 2020

Power Of The New Nation - 1853 Words

After the Revolutionary War, a sprouting and unstable nation was left in the hands of the Founding Fathers. Among them rose a leader, George Washington, who became the first President of the United States. The 1790s were years filled with the nation’s leaders trying to find ways for the new country to become stable, how to handle the economy, and how to manage both manage domestic and foreign affairs. As each problem arose, so did the different opinions regarding handling of these issues. These powerful opinions lead to divisions between the country’s government and its people, known as political parties. The struggle to gain stability and control the potential power of the new nation was a difficult task for the political leaders in the†¦show more content†¦The Federalist party was lead by the Secretary of Treasury, Alexander Hamilton, along with John Jay and Gouverneur Morris. The Federalist ideals emphasized the need of federal power, favored large businesse s, believed the country needed a strong financial system, and interpreted the Constitution loosely. (â€Å"Political Parties Emerge (Overview)† 1). The Democratic Republican party was the complete opposite of the Federalist party. Lead by Secretary of State, Thomas Jefferson, and James Madison, the Democratic Republican party’s ideals, which were largely inspired by the Enlightenment, were centered around the power of the people. The Democratic Republican party was strongly against an intrusive federal government and believed the power should remain in the hands of the states. Along with those beliefs, the Democratic Republicans favored small, agriculturally based businesses and a strict interpretation of the Constitution (Danver 3). The differences between the parties lead to much conflict within the country, but it also made sure that the decisions made by the government would benefit the whole nation. One of the biggest domestic problems the nation was facing during the 1790s was the debt that was a result of the Revolutionary War. Alexander Hamilton, leader of the Federalist party, proposed a financial plan that would solve the country’s debt problems while also creating a stable

Wednesday, May 13, 2020

Assignment 1 Self Managed Learning by P - 1734 Words

Unit 13 Personal Professional Development Self-Managed learning In the Context of Lifelong Learning Assignment Number 1 By Paula Andia (March, 2013) Student N º 2013211 Table of Contents 1. Introduction 2. The Self-Managed Learning Evaluation 2.1. Self-Directed Learning 2.2. Self-Regulated Learning 2.3. Self-Planned Learning 2.4. Learning Project 3. Ways to promoted of S-ML in Personal Professional Lifelong Term 4. Benefits of S-ML Inside Organization 5. Conclusion 1. Introduction In this assignment we can find the many different terms used to explain the Self-Managed Learning process, with the advantages and disadvantages of it. How this process can influence in a lifelong term, the personal and professional of an individual and†¦show more content†¦Based on Taylor‟s point of view, the S-D Learners are motivated and persistent, independent, self-disciplined, self-confident. 2.2 Self-Regulated Learning It is a reference to â€Å"thoughts, feelings and actions that are planned and adapted to the attainment of personal goals† (Zimmerman, 2000). The components of S-RL involves, as all the other terms, setting goals for learning, focus on training, using strong strategies to organize ideas, looking for researches effectively, managing performance and time, holding positive beliefs about one‟s capabilities (Schunk Ertmer, 2000). There are tasks that makes Learners more autonomous, being capable of create an environment of S-RL, some of them are authentic strategies, autonomy-based assignments, and portfolios. Self-Regulated Learners don‟t only need to understand the strategies but realize the importance of using them to achieve success. Self-Regulation processes focus on how learners can manage their feelings and motivations to learn. It can be improve with practice. However, stresses related with low income such as psychological distress on adults and low quality of childcare background can harm the development of the individual, like occupational rank inside the organizations. Self-control is one of the most important key/skill to success inside any organization, also in the personalShow MoreRelated1.1 Identify the Purposes of Different Types of Organizations844 Words   |  4 PagesHuman Resource Management Institute (HRMI) Edexcel BTEC HND in Business – HRM Unit No/Title: Unit 1/Business Environment Unit Code: Y/601/0546 Assignment No: 1/2 Assignment Title: Organization Purpose It’s Environment Grading Opportunities Available Date Set: 7th October , 2012 Due Date: 4th November 2012 Student ID: ______________________ Student Signature: ___________________ Outcomes/Grade Descriptors Achieved (Please Tick) Read MoreSelf Learning Managment2266 Words   |  10 PagesBusiness Administration Assignment 5 – Self-managed learning Assessor: Marc Gallagher ALESSANDRA FERREIRA DELORENTTE – STUDENT NUMBER: 2012696 TABLE OF CONTENTS 1. INTRODUCTION TO SELF-MANAGED LEARNING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.............................. 3 2. PURPOSE OF THE ASSIGNMENT......................................................................... 3 3. APPROACHES TO SELF-MANAGED LEARNING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 4. HOW TO PROMOTE AND ENCOURAGE LIFELONG LEARNING..................Read MoreEssay on Homework Performance: A Review of the Literature1506 Words   |  7 Pagesis recognized as an important component in a student’s education experience. I have recently observed a problem with some of the students in my 3rd grade class not completing and turning in homework assignments. The research topic stems from this classroom observation and raises several questions: 1. Does homework performance have a direct correlation to student academic performance? 2. What strategies can result in improvement in student homework performance? 3. Will these strategies haveRead MoreAcademic Skills 2400 Word Assement2193 Words   |  9 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Self-managed Learning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Academic Writing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Deductive Reasoning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Inductive Reasoning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Critical Thinking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Time management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Introduction In this report I will be focusing on The benefits of self-managedRead MoreUnit 6 Business Decision Making Essay5294 Words   |  22 PagesPage 1 of 22 Centre Name/logo Programme Title Unit No Title QCF Level: Assignment No/Title Tutor/Assessor Written by Essex International College BTEC HND in Business Unit 6 Business Decision Making 5 Credit: 15 Y/601/0578 Acorn Research Consultants Please Provide Tutor Name Here /Assessor Panel Dr Keith Hoodless To meet LO 1 Assessment method To meet LO 2 To meet LO 3 Written Report not exceeding 4000 words covering all tasks To meet LO 4 Key dates: Assignment distribution date to learnersRead MoreSelf Care1408 Words   |  6 Pageswe continue to take more difficult classes in pursuit of becoming nurses, it is easy to forget about self-care. In an effort to prevent burn out, our group has integrated the practices of exercise and meditation into our daily schedules. In the following, we discuss how both mediation and exercise worked and didn’t work for us, what we learned while on this journey, and how we applied our learning to teach someone the skills and knowledge we obtained in meditation and exercise. Countless researchRead MoreBusiness Management1309 Words   |  6 PagesASSIGNMENT TASK 1 to TASK 4: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task. L1 Understand current issues in the travel and tourism sector TASK 1 You need to choose a destination which is familiar to you and analyse the level of tourism development. YourRead MoreAssignment 1 PPD( Personal professional development5741 Words   |  23 PagesASSIGNMENT FRONT SHEET No. 1 Qualification BTEC Level 5 HND Diploma in Business Unit number and title Assignment 1 Assignment due Assignment submitted Learner’s name Nguyen Hai Phong Assessor name Hoang Thi Lan Anh Learner declaration: I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature Date Grading grid P1.1 P1.2 P1.3 M1 M2 M3 D1 D2 D3 Assignment title HOW KNOWLEDGEABLE YOU ARE In this assignment, youRead Moreassignment 402 PASS1289 Words   |  6 Pagesï » ¿Assignment 402 Delivering Education and Training â€Å"Education is the most powerful weapon which you can use to change the world† Mandela, N (n.d.) As a teacher when delivering any lessons planned we have to make sure that each students individual needs are met, so they will feel included in the lesson. â€Å"Inclusion is about creating interesting, varied and inspiring learning opportunities for all learners, ensuring all learners contribute and are never disadvantaged by methods, language or resources†Read MoreRole of Technology and the Information Age in Contemporary Leadership Communication884 Words   |  4 Pagesleadership. How age affects communication A review of literature indicates that normal communication changes in older adults (Busacco,1999).This fact coupled with the fact that younger adults and children (Verhoef de Boer, 2012) have a faster learning rates means that the way a leader communicates is dependent upon his or her age/generation. The age difference within the organization may cause a great deal of misunderstanding. This is the case because teenagers have their own forms of expressions

Wednesday, May 6, 2020

3. the Future of Religion and Politics in the Developing World Free Essays

3. The Future of Religion and Politics in the Developing World Religion and Politics are an influential aspect of daily life and continue to affect people today in what they believe in religion and politics. Currently in the news, there is a war regarding religion and beliefs that were made into a movie and portrayed as untrue beliefs from that culture. We will write a custom essay sample on 3. the Future of Religion and Politics in the Developing World or any similar topic only for you Order Now The politics behind what is brought forth in a story written and then put on a screen has created a religious and political war. Although what was written and produced was viewed as freedom of speech, it has ultimately outraged the believers regarding their religious beliefs. Religion is a belief in someone or something that allows a person to have prayer and beliefs in their culture for the better of their life as they see it. Religion is very much alive as part of politics (Handleman, 2011, p 58). Politics are what affects not only individuals but also countries that should abide by the laws of what are established in order to obtain peace, structure, and control with the people. When religion and politics are put together, they are essentially within the same, beliefs, structure, searching for peace, and allowing a greater being or source to be in control. Religions There are many different types of religions and cultures all over the world. There are many different types of Gods that people have faith in and perform prayer to daily. For centuries, certain religions have stayed within the same beliefs; there are new religions throughout the world that have also not thrived, as well. The church, the laws of the church, and Christianity will continue to be alive and growth on earth every day. People should be allowed to believe in whatever God they choose, but in different countries and with their cultures, people can be brought up to believe only in what they are taught. Catholic Religious Beliefs. There are many religions of the world, and one of the leading religions is Catholicism. The only significant religion, Catholicism, have penetrated extensively into both industrialized democracies and the developing world, is preeminent in Philippines and Latin America and also is the faith of significant portions of the population in a number of sub-Saharan African countries (Handelman, 2011, p. 60). In Africa, there are more Catholic believers and over half of the populations of all adults are baptized. Inexorably, pastoral and intellectual energy in the church will follow population, and this means that African leaders are destined to play an increasingly prominent role in the global church (Allen, 2006). The world is developing in many areas and having the Catholic belief is becoming stronger than ever. Islamic Religious Beliefs. The Islamic culture is considered not a sacred religion, but one that is of harm and malice. If one would study the Islamic religion, it is not a new religion but one from a path of monotheism. The monotheism too was developed into Judaism and Christianity. The ignorance about Islam and perceived targeting of Muslims in general by the U. S. -led â€Å"war on terrorism† have exacerbated a dangerous and growing divide between Muslims and non-Muslims in the contemporary world (Fisher, 2011, p. 381). The Islamic religious beliefs are straightforward to have acceptance, commitment, peace, and purity. They believe in allowing their God for guidance. Politics The balance of politics and what the government has decided for the future is becoming increasingly complex. Politics have become more fundamental in the Third World countries in order to help with the growth and expansion of countries. In order for politics to produce appreciable works, democracy would need to function correctly by the people. Religious beliefs may change over time, but politics are most likely to stay the same. The relationship between politics and religion are to be tolerant and accept changes that occur over time. Politics and Independence. The many cultures in Third World countries seek independence and continue to seek justice from their government and leaders. A threat to the economic well-being is the vast income inequality within developed nations, within many developing nations, and between the developed and developing worlds (Rubin, 2000, p. 421). Each country seeks independence in trade for economic and social changes in order to obtain financial growth. Third World Politics. The principles in other nations seem quite different than what is in the United States. In Third World countries, young children are able to work at an early age in support to be providers in the family. In the United States, there are laws where children cannot work up until a certain age and need to be in a school system. Equal justice to help children with education and development in order to enhance social mobility throughout Third World countries would be beneficial to all. There are many challenges in Third World countries to obtain proper health benefits, and without assistance, it will often leads to deaths. In conclusion, the world of religion and politics are both needed and desired by many for order and to have something or someone that is of a higher being to respect. Religion and politics will forever be linked throughout the world. Many cultures will continue to either stay within their beliefs of religion or allow changes outside ones control. Politics will continue to be the focus on what the worldviews as structure for each country to abide by their laws set forth by the governments. Although both religion and politics can evolve in war and corruption, there will always be a higher being to seek answers and follow until the end of time. War has evolved from words that are harsh and untrue, but prayer has allowed answers to many questions in which have resolved with effective change. References Allen, John (2006, March 10). African and Catholicism. National Catholic Reporter, (19), 11, Retrieved from http://elibrary. bighchalk. com Fisher, M. P. (2011). Living Religions (8th ed. ). (2011 Custom Edition) Upper Saddle River, NJ: Pearson Handelman, H. (2011). The Challenge of Third World Development (6th ed. ). (2011 Custom Edition) Upper Saddle River, NJ: Pearson Rubin, E. Robert. â€Å"The global economy. † Vital Speeches of the Day. 01 May. 2000: 421 How to cite 3. the Future of Religion and Politics in the Developing World, Essay examples

Tuesday, May 5, 2020

Consumer Psychology free essay sample

Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. STAGES IN CONSUMER DECISION MAKING PROCESS CONSUMER INDIVIDUAL FACTORS Consumer individual factor is divided by five. Age, occupation, economic situation, lifestyle and personality. This five factors is affected to consumer behavior to buy same product or services. †¢Age Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of different stages such young singles, married couples, unmarried couples etc which help marketers to develop appropriate products for each stage. 00PLUS product affects to this categories because when adult, people are active doing some sport and they need 1ooPLUS because 1 0 0 P L U S ’scientifically-testedi sotonic formulation of carbohydrates, electrolytes and water enables faster and more effective hydration, thus enhancing a person’s capability to perform at his or her peak. In fact, in a recent study, 100PLUS was clinically proven to rehydrate and re-energise faster, and provides 43% more endurance, than water alone. The advertising also can attract consumer to buy this product because they use number 1 badminton player Dato Lee Chong Wei in the advertisement. This can attract people because many people use Dato Lee Chong Wei as their idol. †¢Occupation The occupation of a person has significant impact on his buying behavior. For example a manger in sport center selling 100PLUS product in the business to make more profit. This is because they know that when people sports, they need to cover back their energy and 100PLUS product is suitable in this situation. Economic Situation Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. However, 100PLUS product is suitable to all economic situation status because the price is not expensive. Beside that, they use Dato Lee Chong Wei in advertising m ake this product is more popular that the other product. †¢Lifestyle Lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world. When people active in sporting, they need a carbohydrate water to make they still have energy to continue sports. People hwo active in played badminton also attractive to the advertisement because they want to became like Dato Lee Chong Wei. Personality Personality changes from person to person, time to time and place to place. Therefore it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in different circumstances. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior f or particular product or service. This also can attract people who like to do something challenging because they need energy to become vigorous. MOTIVATION AND GOAL People who drink 100Plus will motivate they self because it will bring back they energy to achieve they goal. BRAND PERSONALITY Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behaviour through both individuals representing the brand as well as through advertising, packaging, etc. When brand image or brand identity is expressed in terms of human traits, it is called brand personality. Advantage-already popular in Malaysia, has many flavor, restore energy quickly easily to find. Disadvantage-100plus is only isotonic water. CONSUMER IMAGERY Consumers have a number of enduring perceptions, or images, which are particulari relavant to the study of consumer behavior. These include the image they hold of themselves, and their perceived images of products and product categories, of retail stores, and of producers. People will find 100Plus because they know that 100Plus is a isotonic drink and its to restore energy. 100Plus also more cheaper then another isotonic drink. MASLOW’S HIERARCHY OF NEEDS THEORY 100 PLUS 100 PLUS Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. This theory is a classical depiction of human motivation. This theory is based on the assumption that there is a hierarchy of five needs within each individual. The urgency of these needs varies. These five needs are as follows- Physiological needs- These are the basic needs of air, water, food, clothing and shelter. In other words, physiological needs are the needs for basic amenities of life. Safety needs- Safety needs include physical, environmental and emotional safety and protection. For instance- Job security, financial security, protection from animals, family security, health security, etc. Social needs- Social needs include the need for love, affection, care, belongingness, and friendship. Esteem needs- Esteem needs are of two types: internal esteem needs (self- respect, confidence, competence, achievement and freedom) and external esteem needs (recognition, power, status, attention and admiration). Self-actualization need- This include the urge to become what you are capable of becoming / what you have the potential to become. It includes the need for growth and self-contentment. It also includes desire for gaining more knowledge, social- service, creativity and being aesthetic. The self- actualization needs are never fully satiable. As an individual grows psychologically, opportunities keep cropping up to continue growing. From this theory that 100plus at the esteem needs level because people need it to restore energy to make they achieve what they target and make people proud to them.